Cleansing sets the tone for everything after it. A wash that strips the skin leaves it tight and reactive, and every product that follows spends its effort settling that down instead of doing its own job.

What to wash with

• No. 17 Brightening Foaming Cleanser is a soft foaming face wash with aloe vera, liquorice root extract and a four-note essential oil blend. It lifts the day off without stripping, and supports a brighter, more even-looking complexion with daily use.
• The Man-Ritual Pack and The Man-Ritual Pack II both open with that same cleanser as part of a complete ritual.

How to use it

Massage onto damp skin, morning and evening, then rinse with lukewarm water rather than hot. Follow with a toner while the skin is still slightly damp, then your serum. Every layer after this one works on clean, balanced skin, which is the entire point of washing properly.