Considered grooming for the beard and, more importantly, for the skin underneath it.

Start with the skin

A good beard depends on the skin it grows out of. Most beard products only add shine to the hair on top and leave the skin beneath dry, tight and itchy. This range is formulated the other way round.

What to use

• No. 28 Heritage Beard & Face Oil is the core of it. A fully natural oil serum built on thirteen nourishing oils including Marula, Baobab and Argan, it conditions coarse or wiry hair from root to tip while feeding the skin underneath. One bottle for the beard and the face, so there is no second product to buy.
• The Man-Ritual Pack puts that oil into a full ritual alongside a cleanser, a facial mousse and a body lotion.
• The Man-Ritual Pack II is the same four parts with the No. 02 Body Melt instead of the lotion, so you choose the scent.

How it wears

The scent is warm and grounded rather than sweet, and it is built for daily use morning or night. A few drops warmed between the palms and worked in beard-first, skin second, is all it takes.